Creating Budget Friendly Explainer Videos

explainer video

Explainer videos have become an extremely popular marketing strategy in recent years. Good explainer videos are praised to be current, relevant and alluring. If you have started a new business or are simply looking to expand your horizons, this particular marketing method might do the trick for you.

Given the numerous benefits of such a video, production costs of good explainer videos are known to be very high. Production companies that aid in making such videos for your business or product tend to charge a hefty amount for a short video. Making explainer videos can cost anywhere between $5000 to $15000 when created by specialized production companies and therefore, not all businesses prefer to spend large amounts of money on creating these videos.

Luckily, there are measures you can take that will help reduce the overall production cost of your explainer video. Production agencies usually charge a lot because they do all the work for you – from project research to publishing and marketing.

Therefore, the key to reducing production costs is to manage this project yourself. You can do this by identifying the different steps of creating an explainer video and identifying which jobs you need to hire a professional for, and which jobs you are capable of doing yourself.

Tasks that you can carry out yourself include product research, script writing, publishing, and marketing. By doing so, you can greatly reduce production costs and still end up with a great explainer video. Since you may have a far better understanding of your company or product, you may be able to efficiently write a script that is relevant and succeeds in effectively communicating the desired message to your target audience – perhaps even better than one written by a production agency.

However, there are certain tasks you may not be able to complete yourself and require professional help, such as voice over recording, sound design, developing style frames and storyboarding, and video production. For tasks such as these, you may need to hire professionals such as freelance illustrators and voice over artists which can be easily found online and assessed through reviews and previous works.

The advantage of this is that you will be more integrated into the making of your explainer video which allows you more control in the overall outcome, as well as a significant reduction in the production costs.

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